New Study Points to Healthy Newspaper Readership Maybe the newspaper industry isn't in as bad of shape as previously believed.
A new study from Scarborough Research finds that 74% of adults -- nearly 171 million -- in the United States read a newspaper in print or online during the past week, according to an article in Editor & Publisher.
This number counters the notion that newspapers no longer impact consumers.
The rest of it from BottomLine
What amazes me the most (and no, I've never been a 'print' guy) is how petty and superficial are wannabe media outlets who name call the big boys to make their feeble efforts seem bigger. So juvenile.The Star counts consumers in the THOUSANDS, probably TENS OF THOUSANDS, and Tony Kansas City's little govt gossip/titty blog counts his in the HUNDREDS. And he constantly shows a certain jealous pettiness by calling the Star, 'the Dead Tree Media', suggesting that newspapers are irrelevant. Every ad in the paper contrasts that by comparison, Tony doesn't have enough readership t0 garner a single advertiser, tho he's tried.
And right wing cheapshot Chris Stigall at tiny-rated KCMO AM calls the paper "the Falling Star". Both should be smart enough to know that bloggers don't have the discipline to do journalism and electronic stations don't invest in the staff.
Without papers doing the daily legwork of newsgathering, bloggers and radio TV would be blind and dumb, in places they aren't yet. Who are they trying to kid with their name calling?
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